There are thousands of books out there. Some self-published books are selling like crazy, while others barely make a dent. Why?

It’s not just luck. It’s not just good writing. It’s strategy.

The difference between a book that sells and one that doesn’t comes down to a few key things:

1. Understanding Your Reader (and Giving Them More of What They Love)

Profitable books aren’t just written for the author’s enjoyment—they’re written with the reader in mind. Successful authors understand what their audience craves and deliver exactly that. They don’t just write a book and hope people like it—they create a reading experience that keeps readers coming back for more.

Series sell because they give readers more of what they already love. Standalones can do the same—if the author builds a strong brand and delivers a consistent, recognizable experience.

2. Market Positioning (Your Book Needs to Fit—But Also Stand Out)

Your book doesn’t exist in a vacuum. Readers aren’t scrolling through an empty bookstore—they’re choosing between thousands of options. Profitable books are positioned well:
✅ They fit within a popular, proven genre.
✅ Their covers and blurbs immediately signal who they’re for.
✅ They stand out from the competition with a unique hook or twist.

If your book doesn’t match reader expectations, it won’t sell. If it blends in too much, it won’t get noticed. Positioning is everything.

3. A Smart Sales Strategy (Because “Publish and Pray” Doesn’t Work)

Profitable books don’t just rely on hope. Their authors have a plan. That means:
📌 A launch strategy—to make a splash from day one.
📌 Ongoing visibility—through ads, social media, or newsletter promotions.
📌 An ecosystem of books—so readers don’t stop at just one.

A book that sells isn’t an accident. It’s intentional.

So, What’s the Lesson?

If your book isn’t selling, it doesn’t mean it isn’t good. It means there’s something missing—something that’s keeping it from connecting with the right readers.

The good news? This is fixable.

Instead of wondering why sales aren’t coming in, start asking:
✅ Am I giving my readers what they expect in this genre?
✅ Am I positioning my book so the right people instantly know it’s for them?
✅ Do I have a clear plan to get (and keep) my book in front of readers?

The authors making money aren’t just writing books. They’re thinking like entrepreneurs.

Now, here’s the real question: Are you?

Want more guidance on book marketing?  Check out Write and Market Like a Best-selling Author mini-course. Then, join our WPL Club community on Facebook and ask questions.